❕Market Demand and Industry Pain Points: User Retention and Market Landscape

In the turbulent cryptocurrency market, user retention has always been a significant challenge for exchanges. According to industry reports, the average user churn rate of cryptocurrency exchanges is as high as 25% to 35%, significantly higher than the 10% to 15% in the traditional financial services industry. High churn rates mainly stem from market volatility, poor user experience, lack of personalized services, and inadequate support for novice users. With the continuous development of the market and the increasingly diverse needs of users, traditional digital currency trading services have difficulty meeting the needs of all investors. The market urgently needs new trading solutions, especially those that can lower investment thresholds and risks while increasing profit potential.